The “communications” role isn’t just about resolving problems – it’s about ensuring, as far as possible, that they don’t occur in the first place.
Employment is a prime example of where the prevention of issues is easier than the cure. While the resolution can be complicated and have financial repercussions, prevention could usually have been effected simply by ensuring that job descriptions, employment agreements, codes of conduct, communications processes, complaints procedures and performance review processes are all documented and form part of employment policy and procedure.
When we develop policy and procedure documentation our aim is that employees know exactly what is expected of them and know how to communicate any issues that might be impacting on their ability to perform. The benefits go further than the employment relationship. Knowing that they will be listened to, that their feedback will be valued and their concerns taken seriously builds a sense of “belonging” and loyalty which can turn employees into an organisation’s greatest ambassadors.